American Book Centre – store concept

1 / 6
All Projects

client / American Book Centre Amsterdam
what / In-store concept, video, animation, gif movies 

The American Book Centre (ABC) is an English language bookstore with stores in Amsterdam and The Hague. 

To let their customers know about the ABC’s past and future events, I developed a concept (with the help of Joke Mestdagh) called ABC tv. I made 14 different videos, most of which were in the form of GIFS. The videos were shown on a monitor in the store.

Want to know more? Go here and read the whole case study.